The TRUCON Consulting Group, LLC

Home » Functional Strategy

Functional Strategy

TSM Newsletter Subscription – Strategic Management Newsletter Subscription

Strategic Success Foundations

From the March–April 2025 issue of Harvard Business Review

The article “The Power of Strategic Fit” by Darrell Rigby and Zach First outlines seven interconnected elements that form the foundation of an effective strategy. Aligning these elements creates synergies that drive sustainable value for the company and its stakeholders. Here’s a bullet-point summary of each:

Mental Model: The foundational understanding of how the business operates and how it can achieve competitive wins, serving as a simple yet realistic guide for decision-making amid complex market dynamics.

Purpose and Ambitions: The company’s core reason for existing and its bold, interconnected goals (including financial and operational targets), which inspire and direct all efforts toward meaningful impact.

Stakeholder Value Creation: A comprehensive view of the roles and contributions of all stakeholders (e.g., customers, employees, suppliers, communities, investors), focusing on mutual value exchange to build loyalty and support long-term success.

Macro Forces: Awareness and adaptation to external environmental factors such as demographics, legal conditions, economic trends, cultural shifts, and technological advancements, enabling proactive opportunity capture rather than reactive resistance.

Markets and Products: Strategic choices about target markets and product offerings, tailored to where the company can excel and deliver differentiated value, even in challenging industries.

Competitive Advantages: Clearly defined unique capabilities or attributes (e.g., culture, innovation, efficiency) that outperform rivals, creating barriers to entry and fueling growth through superior performance.

Operating Model: The integrated framework for execution, encompassing processes, structures, and resources that operationalize the strategy, ensuring agility and alignment across the organization.

Automating key areas isn’t a luxury; it’s survival fuel, freeing up resources for innovation and customer focus. Based on common pain points in such businesses—like fragmented data, repetitive tasks, and compliance hurdles—here are the four most pressing automation needs, each with clear benefits and implementation rationale.

Financial Management and Accounting: At this revenue level, cash flow is king, but manual invoicing, expense tracking, and reconciliation can lead to costly mistakes or delayed insights. Automating with tools like QuickBooks or Xero integrates banking, generates real-time reports, and handles payroll/taxes seamlessly. This reduces errors by up to 90%, speeds up month-end closes from days to hours, and ensures compliance with regulations like GAAP, allowing owners to spot trends and make data-driven decisions without hiring extra accountants.

Customer Relationship Management (CRM) and Sales Processes: Leads pour in from multiple channels, but tracking them manually via spreadsheets results in lost opportunities and inconsistent follow-ups. Implementing automated CRM systems like HubSpot or Salesforce automates lead scoring, email nurturing, and pipeline tracking. For an SMBE, this boosts conversion rates by 20-30%, personalizes customer interactions, and provides analytics on sales performance, turning chaotic outreach into a predictable revenue engine while scaling customer support without proportional headcount growth.

Marketing and Lead Generation: With limited marketing budgets, manual content scheduling, social media posting, and email campaigns waste hours and miss optimal timing. Automation platforms like Mailchimp or ActiveCampaign enable drip campaigns, A/B testing, and audience segmentation based on behavior. This need is pressing as it amplifies ROI on digital ads, increases engagement by automating personalized content delivery, and frees marketers to focus on strategy—potentially doubling lead quality in a competitive landscape where organic reach is declining.

Human Resources and Employee Onboarding/Compliance: As teams grow to 20-100 employees, manual HR tasks like payroll processing, benefit enrollments, and performance reviews become bottlenecks, risking legal issues or low morale. Tools like BambooHR or Gusto automate onboarding workflows, time tracking, and compliance reporting (e.g., for labor laws or DEI metrics). This cuts administrative time by 50%, improves employee retention through streamlined experiences, and mitigates risks in a remote/hybrid work era, ensuring the business scales its talent without HR overhead exploding.

Strategies for SMBE Executives

In today’s rapidly evolving global economy, small and medium-sized business enterprises (SMBEs) face unprecedented challenges in maintaining sustainability within a VUCA (Volatile, Uncertain, Complex, Ambiguous) business environment. Characterized by rapid technological advancements, geopolitical instability, economic fluctuations, and shifting consumer expectations, the VUCA framework encapsulates the dynamic conditions that test organizational resilience. For SMBE executives, achieving business sustainability—balancing economic viability, environmental responsibility, and social impact—requires adaptive strategies, innovative thinking, and a proactive approach to risk management. This essay explores the imperatives of sustainability for SMBEs in a VUCA world, outlines key strategies for navigating these challenges, and provides actionable insights grounded in peer-reviewed research.
Understanding the VUCA Environment and Its Implications for SMBEs.
The VUCA concept, originally developed in military contexts, has become a critical lens for understanding modern business landscapes. Volatility refers to rapid and unpredictable changes, such as fluctuating market demands or commodity prices. Uncertainty manifests in the difficulty of predicting outcomes, such as regulatory shifts or consumer trends. Complexity arises from interconnected systems, like global supply chains or digital ecosystems, while ambiguity reflects the lack of clarity in interpreting data or events. For SMBEs, these factors amplify operational risks due to limited resources, narrower market reach, and less bargaining power compared to larger corporations .Sustainability, defined as the ability to maintain long-term economic, environmental, and social performance, is particularly challenging for SMBEs in this context. Unlike multinational corporations, SMBEs often lack the financial buffers or specialized teams to absorb shocks or pivot swiftly. However, their agility, localized knowledge, and flexibility offer unique opportunities to innovate and embed sustainability into core operations. Research in The Journal of Business Ethics highlights that sustainable practices not only mitigate risks but also enhance competitive advantage by fostering customer loyalty and operational efficiency (Bansal & DesJardine, 2014).
Key Strategies for Sustainability in a VUCA Environment
To thrive in a VUCA world, SMBE executives must adopt strategies that align sustainability with organizational resilience. The following key approaches, supported by leading research, provide a roadmap for success:
Embrace Adaptive Strategic Planning: Traditional long-term planning is less effective in a VUCA environment. SMBEs should adopt flexible, scenario-based planning that accounts for multiple future states. Research in Strategic Management Journal emphasizes that adaptive strategies, such as modular business models or diversified revenue streams, enable firms to respond to volatility while maintaining sustainability goals (Teece et al., 2016).
Leverage Technology for Efficiency and Innovation: Digital tools, such as data analytics and automation, can help SMBEs optimize resource use and reduce environmental impact. For instance, adopting circular economy principles—reusing materials or minimizing waste—can lower costs and align with sustainability objectives. A study in Business Strategy and the Environment notes that technology-driven process innovations significantly enhance SMBE resilience in volatile markets (Klewitz & Hansen, 2014).
Build Resilient Supply Chains: VUCA environments expose vulnerabilities in supply chains, particularly for SMBEs reliant on global suppliers. Localized sourcing, supplier diversification, and transparent partnerships can mitigate risks. Research in Supply Chain Management: An International Journal underscores that resilient supply chains improve sustainability by reducing disruptions and environmental footprints (Christopher & Holweg, 2011).
Engage Stakeholders Proactively: Sustainability requires collaboration with employees, customers, and communities. Engaging stakeholders through transparent communication and co-creation of sustainable solutions fosters trust and innovation. According to The Academy of Management Journal, stakeholder engagement enhances organizational legitimacy and resilience in uncertain conditions (Freeman et al., 2010).
Invest in Human Capital and Agility: Employees are critical to navigating complexity and ambiguity. Training programs that enhance adaptability, critical thinking, and sustainability awareness empower teams to respond to VUCA challenges. A study in Journal of Cleaner Production highlights that employee-driven sustainability initiatives improve organizational performance and morale in SMBEs (Boiral et al., 2015).
Embed Risk Management into Sustainability Goals: Proactive risk assessment, including environmental and social risks, is essential. Tools like enterprise risk management (ERM) frameworks help SMBEs anticipate and mitigate VUCA-related disruptions. Research in Risk Management suggests that integrating sustainability into ERM enhances long-term viability (Beasley et al., 2015).
Practical Implications for SMBE Executives: Implementing these strategies requires a mindset shift from reactive to proactive leadership. SMBE executives should prioritize agility over rigidity, viewing VUCA challenges as opportunities to differentiate through sustainability. For example, a small retailer might adopt energy-efficient technologies to cut costs, appeal to eco-conscious consumers, and hedge against energy price volatility. Similarly, a manufacturing SMBE could diversify suppliers to reduce dependency on volatile global markets, aligning with sustainability by sourcing from ethical, local vendors. Financial constraints, a common barrier for SMBEs, can be addressed through partnerships, government incentives, or sustainability-focused grants. Collaboration with industry peers or academic institutions can also provide access to expertise and innovation. Moreover, communicating sustainability efforts transparently can enhance brand reputation, attracting customers and investors in an increasingly values-driven market.
Conclusion
In a VUCA environment, business sustainability is not a luxury but a strategic imperative for SMBEs. By embracing adaptive planning, leveraging technology, building resilient supply chains, engaging stakeholders, investing in human capital, and embedding risk management, SMBE executives can navigate volatility, uncertainty, complexity, and ambiguity while advancing economic, environmental, and social goals. These strategies, grounded in rigorous research, empower SMBEs to turn challenges into opportunities, ensuring long-term viability and competitive advantage in a turbulent world.
Key Points About the Material
VUCA Framework: Defines the volatile, uncertain, complex, and ambiguous conditions shaping modern business, particularly challenging for SMBEs with limited resources.
Sustainability as Resilience: Sustainable practices mitigate risks and enhance competitiveness by aligning economic, environmental, and social goals.
Adaptive Strategies: Flexible planning, technology adoption, and resilient supply chains enable SMBEs to thrive in unpredictable environments.
Stakeholder Engagement: Collaboration with employees, customers, and communities fosters innovation and trust, critical for sustainability in a VUCA world.
Human Capital: Investing in employee training enhances adaptability and drives sustainability initiatives.
Risk Management: Integrating sustainability into risk frameworks helps SMBEs anticipate and mitigate VUCA-related disruptions.
References
Bansal, P., & DesJardine, M. R. (2014). Business sustainability: It is about time. The Journal of Business Ethics, 123(4), 567–581. https://doi.org/10.1007/s10551-013-2009-8
Beasley, M. S., Branson, B. C., & Hancock, B. V. (2015). The state of enterprise risk management. Risk Management, 17(2), 87–102. https://doi.org/10.1057/rm.2015.6
Boiral, O., Baron, C., & Gunnlaugson, O. (2015). Environmental leadership and consciousness development: A case study among Canadian SMEs. Journal of Cleaner Production, 93, 285–294. https://doi.org/10.1016/j.jclepro.2015.01.064
Christopher, M., & Holweg, M. (2011). Supply chain 2.0: Managing supply chains in the era of turbulence. Supply Chain Management: An International Journal, 16(5), 312–320. https://doi.org/10.1108/13598541111155816
Freeman, R. E., Harrison, J. S., Wicks, A. C., Parmar, B. L., & De Colle, S. (2010). Stakeholder theory: The state of the art. The Academy of Management Journal, 53(3), 403–421. https://doi.org/10.5465/amj.2010.51468846
Klewitz, J., & Hansen, E. G. (2014). Sustainability-oriented innovation of SMEs: A systematic review. Business Strategy and the Environment, 23(2), 100–116. https://doi.org/10.1002/bse.1770
Teece, D. J., Peteraf, M., & Leih, S. (2016). Dynamic capabilities and organizational agility: Risk, uncertainty, and strategy in the innovation economy. Strategic Management Journal, 37(13), 2623–2634. https://doi.org/10.1002/smj.2587
 

Understanding SASE

As businesses continue their digital transformation journey by adopting cloud services, enabling remote work, and managing distributed IT environments, a traditional approach to networking and security is becoming less effective. This is where SASE, or Secure Access Service Edge, a transformative framework that combines networking and security into a unified, cloud-native solution can benefit an organization. For small and medium enterprises (SMEs), SASE offers a streamlined, scalable, and cost-effective approach to manage complex IT demands while ensuring robust security.


 

What Is SASE?
SASE (pronounced “sassy”) is a term coined by Gartner in 2019. It represents the convergence of Wide Area Networking (WAN) and network security services such as secure web gateways (SWG), cloud access security brokers (CASB), zero trust network access (ZTNA), and firewall as a service (FWaaS) into a single, cloud-delivered service model.
At its core, SASE aims to provide secure, fast, and seamless access to applications and data, regardless of a user’s location, device, or the network they’re on.
SASE Concepts
Converged Networking and Security
SASE integrates networking (like SD-WAN) with security functions (like SWG, CASB, ZTNA, and FWaaS), reducing the need for multiple-point solutions and enabling centralized policy management.
Cloud-Native Architecture
Delivered from the cloud, SASE is designed to be scalable and elastic. It can dynamically adapt to business needs without the limitations of traditional, hardware-bound solutions.
Identity-Driven Security
Access decisions are based on the user’s identity, device posture, location, and real-time context—not just IP addresses or network perimeters. This supports Zero Trust principles.
Global Edge Presence
SASE providers typically offer a distributed network of points of presence (PoPs) to ensure users are always connected to the nearest node, reducing latency and improving application performance.
Continuous Monitoring and Adaptive Access
Security and access controls are enforced in real time with ongoing inspection and monitoring of user behavior, helping to detect anomalies and threats proactively.
Benefits of SASE for Small and Medium Enterprises
While SASE is an enterprise-grade solution, it offers distinct advantages for SMEs seeking efficiency, simplicity, and affordability in their IT operations.
1. Simplified IT Operations
SMEs often operate with limited IT resources. SASE’s integrated model reduces the complexity of managing separate networking and security systems, freeing up staff to focus on strategic tasks.
2. Cost Efficiency
With fewer hardware requirements and a predictable subscription model, SASE significantly lowers capital expenditure (CapEx) and streamlines operational costs (OpEx). SMEs can get enterprise-level security and connectivity without breaking the bank.
3. Scalability
As SMEs grow opening new offices, hiring remote employees, or adopting more cloud services SASE easily scales to accommodate new endpoints and users without additional infrastructure investments.
4. Enhanced Security
By incorporating Zero Trust principles, SASE ensures that no user or device is inherently trusted. This is vital in protecting SMEs from evolving threats like ransomware, phishing, and insider attacks, especially in hybrid or remote work environments.
5. Improved User Experience
With edge-based architecture and intelligent routing, SASE minimizes latency and provides fast, reliable access to SaaS applications and internal resources, enhancing productivity for distributed teams.
6. Business Continuity and Resilience
Cloud-native delivery means that SASE solutions are less prone to local outages or disruptions, offering greater uptime and reliability for critical business functions.
Application for SME’s
Remote Work Enablement: A 50-person law firm can securely connect its remote attorneys and staff to cloud-based case management systems with minimal IT intervention.
Cloud-First Strategy: A growing e-commerce startup can protect its data across AWS, Microsoft 365, and Google Workspace using a single, unified policy.
Branch Office Connectivity: A regional retail chain can connect its stores securely to the corporate network without deploying physical firewalls at each location.
 
For small and medium enterprises, the shift to SASE isn’t just a technical upgrade—it’s a strategic enabler of agility, resilience, and growth. By merging networking and security into a unified cloud-native service, SASE provides SMEs with the tools to compete in a cloud-first, remote-ready, and threat-intensive digital world.
Adopting SASE is not without its challenges—such as choosing the right vendor or aligning with existing infrastructure—but the benefits in flexibility, protection, and operational efficiency make it a compelling choice for forward-thinking SMEs.

Google Analytics is a free web analytics tool that tracks and reports website traffic, user behavior, and performance metrics. It helps businesses understand how visitors interact with their website, providing data on page views, user demographics, traffic sources, conversions, and more. For a small or medium-sized business enterprise (SMBE) owner or manager, Google Analytics offers actionable insights to optimize marketing, improve user experience, and drive growth.

Key Features of Google Analytics for SMBEs

Traffic Analysis: Shows where visitors come from (e.g., search engines, social media, direct visits, or paid ads) and which channels drive the most engagement.

Audience Insights: Provides data on user demographics (age, gender, location), interests, and devices used, helping tailor content or campaigns.

Behavior Tracking: Tracks how users navigate your site, including which pages they visit, how long they stay, and where they drop off.

Conversion Tracking: Measures specific actions like purchases, form submissions, or sign-ups, showing what drives results.

Acquisition Reports: Details the effectiveness of marketing efforts, such as Google Ads, email campaigns, or organic search.

Real-Time Data: Monitors live activity on your site, useful for tracking campaign launches or promotions.

E-commerce Tracking: For online stores, it tracks sales, revenue, and product performance.

How Google Analytics Applies to an SMBE Owner/Manager

For an SMBE, Google Analytics is a powerful tool to make data-driven decisions without needing a large budget or technical expertise. Here’s how it applies:

Understanding Customer Behavior:

Example: A local bakery with an online store can see which pages (e.g., cake menu, order form) get the most views and where users drop off (e.g., during checkout). This can highlight issues like a complicated checkout process.

Action: Simplify the checkout process or add clearer calls-to-action to boost conversions.

Optimizing Marketing Efforts:

Example: A small retail store running Google Ads can use acquisition reports to see if paid ads or organic search brings more traffic. If social media drives low engagement, they might shift budget to higher-performing channels.

Action: Reallocate marketing spend to channels with better ROI, like SEO or targeted email campaigns.

Improving Website Performance:

Example: A service-based SMBE, like a plumbing company, notices high bounce rates on their homepage via behavior reports. This suggests the page isn’t engaging or loading slowly.

Action: Optimize page load speed or redesign the homepage with clearer messaging or visuals.

Targeting the Right Audience:

Example: A boutique fitness studio sees most visitors are women aged 25-34 from nearby areas. They can use this to tailor ads or promotions to this demographic.

Action: Create targeted campaigns (e.g., women’s fitness classes) or adjust content to appeal to this group.

Tracking Campaign Success:

Example: A catering business launches a holiday promotion and uses UTM parameters (trackable links) to monitor clicks from email newsletters. Conversion tracking shows how many bookings result from the campaign.

Action: Refine future campaigns based on what worked (e.g., specific email subject lines or offers).

E-commerce Insights:

Example: An online craft store uses e-commerce tracking to see which products (e.g., handmade candles) sell best and which pages lead to cart abandonment.

Action: Promote high-performing products and address issues like high shipping costs causing drop-offs.

Getting Started with Google Analytics for an SMBE

Set Up an Account: Create a free Google Analytics account and add a tracking code to your website (easy with platforms like WordPress, Shopify, or Wix).

Define Goals: Set up goals in Google Analytics (e.g., form submissions, purchases) to track conversions specific to your business.

Learn Key Metrics: Focus on metrics like sessions, bounce rate, conversion rate, and traffic sources to understand performance.

Use Reports Regularly: Check audience, acquisition, and behavior reports weekly or monthly to spot trends and opportunities.

Integrate with Other Tools: Link Google Analytics with Google Ads, Search Console, or your e-commerce platform for deeper insights.

Leverage Free Resources: Use Google’s free Analytics Academy or YouTube tutorials to learn the platform without hiring experts.

Practical Benefits for SMBEs

Cost-Effective: Free to use, making it accessible for businesses with limited budgets.

Data-Driven Decisions: Helps prioritize marketing spend, website improvements, or product offerings based on real user data.

Competitive Edge: Allows small businesses to compete with larger ones by targeting the right audience and optimizing user experience.

Scalability: Works for businesses of all sizes, from a single storefront to a growing e-commerce brand.

Challenges and Tips

Learning Curve: The platform can feel overwhelming. Start with basic reports (e.g., audience overview) and gradually explore advanced features.

Data Overload: Focus on metrics tied to your goals (e.g., sales or leads) rather than getting lost in all available data.

Privacy Compliance: Ensure your website complies with GDPR, CCPA, or other regulations by adding a cookie consent banner and updating your privacy policy.

By using Google Analytics, an SMBE owner or manager can gain insights into what’s working, fix what’s not, and grow their business smarter and faster.

Supply Chain Digitalization Benefits

Supply Chain Digitalization

Abstract

This literature review was undertaken to examine the impact of digitalization on the supply chain. A series of peer-reviewed journal articles were read and summarized to provide an array of perspectives on digitalization in the global marketplace. Multiple papers acknowledged the capabilities of digitalization, but they also stated that there was room for improvement to take full advantage of the measuring and data collection capabilities. The benefits that resulted from transforming to a digital landscape were notated in several papers. Measurement, analysis, driving costs out of the supply chain and products, and delivering superior customer service because of digital installation were praised as an economic necessity in today’s market. Digitalization is also given credit for increasing the competitiveness in commodity manufacturing. COVID-19 was acknowledged as a major source of disruption. The supply chain industry’s resilience based on digitization was credited for helping companies successfully reemerge after the pandemic passed through the most threatening stage. The consensus of the research articles is that digitalization is a technology that is here to stay. It is such a critical facet of business that all the research takes it as a given in any company that requires a supply chain.  The second aspect of this paper is to report on the impact of a Biblical worldview as it correlates or contradicts the learning objectives of this managing the supply chain course. It is striking to see how creation, the fall, and redemption can literally and metaphorically explain supply chain management decisions.

Supply Chain Digitalization Introduction

Supply chain digitalization started as a trickle in the 1960’s and has steadily increased to the point where it is an operational and economic necessity in today’s marketplace. Digitalization is defined as the ability to transfer a paper or analog reading to a digital image that a computer can decipher. This allows written and visual images to be transferred worldwide in real-time. Due to the large array of sensor technology, digitalization can capture sizable sums of data. Then the data can be analyzed by software programs and reviewed by analysts to make adjustments to the supply change structure. Supply chain digitalization is proving to be an essential agent that helps drive efficiency, and reduces costs in manufacturing and shipping logistics. The following literature review surveys recent journal research articles to obtain a grasp of the current state of digitalization as it pertains to the state of supply chain applications.  

Supply Chain Digitalization Literature Review

In a paper investigating the digital transformation of supply chains, Mielcarek and Piekarczyk provide an overview of supply chain performance by stating that the supply chain has significant room for growth in adopting digital technology (Mielcarek & Piekarczyk, 2023).  Adoption is the first step in the process. However, enhanced performance accurately reflects success in supply chain functions. This study was conducted in two hundred and thirty-five randomly chosen warehouse and distribution companies in Poland. Specific performance measures were ascertained. Profit, market share, return on investment, and competitive advantage indicated a positive correlation. The return-on-investment results showed the best effect is predicated on digital measurement tools and analysis. The most impactful changes were accomplished with synchronized scheduling and dynamic order processing. The conclusion proposes a systematic and comprehensive digital system change approach for companies in this category.

Ivanov, Dolgui, and Sololov studied the changes caused by digitalization and the adaptation of Industry 4.0 on the supply chain in this article (Ivanov et al., 2019). They claim to be the first study that investigated business, information, engineering, and analytics perspectives as they relate to digitalization and supply chain risk. The study proposes a review in three areas: (1) Big data analytics, Industry 4.0, additive manufacturing, advanced trace and tracking systems, and supply chain disruption. (2) Digitalization and its ripple effect on the supply chain (3) Digital technology-based extensions and their ability to assist with supply chain analytics. The paper does an outstanding job of presenting specific technology tools, which can be summarized into four categories. They are Big Data Analytics, Industry 4.0, Additive Manufacturing, and Advanced T & T Systems. The study concludes that digital technologies have a positive influence on demand responsiveness and production flexibility. In addition, they aid in inventory risk management.

The authors of this historical supply chain research paper conducted an analysis of three hundred thirty-one articles and over twelve thousand citations (Milovanović et al., 2022). These results pointed them to a future research agenda focused on five areas: data-science supply chain management, supply chain ability, digital manufacturing strategy, Omni-channel and Internet of Things, and resource-based review. Technical capabilities drive the Fourth Industrial Revolution, also known as Industry 4.0. In stark contrast to the past, companies are becoming more transparent in their business practices. Reducing costs in a competitive global economy is making supply chain management a vital part of their efforts to remain competitive. The areas of significant opportunity include information availability, inter-company logistics, and real-time access to information regarding operations, maintenance, innovation, and product design competencies.

Mak and Shen (2021) cite a Harvard Business Review article written in 2004 by Lee as a revolutionary concept in the world of supply chain management. Lee’s paper stated that agility, adaptability, and alignment were the keys to sustainable supply chain management. Mak and Shen postulate that the digitalization movement opens the door to challenges and opportunities for developing supply chains based on this Triple-A platform. The innovation comes in the form of a consumer-to-manufacturer (C2M) model. This means digital links between end users, upstream manufacturers, and product designers. These links increase the flow of information between the customer and the manufacturer to facilitate more rapid product-to-customer processes.

In a research paper exploring the relationship between Information and Digital Technologies (IDT) and Lean Supply Chain Management (LCSM), Núñez-Merino (2020), uncovered multiple complexities in the relationship.  Lean management is a system that seeks to eliminate any source of waste via reduction of the variability in a system. The research was conducted via a Systematic Literature Review to evaluate published research. The authors stated that four lines of research were identified, obsolete IDT, mature IDT, emerging IDT, and an IDT general approach in LCSM. They conclude by saying their paper created a novel literature classification. The link between Information, IDT, and LCSM is indisputable and valuable for lean supply management to continue as a business discipline.  

Talwar and associates write about operations and supply chain management’s propensity to be digitally networked, which generates a large volume of real-time data (Talwar et al., 2021). This data is generated via embedded sensors, tags, barcodes, radio frequency identification tags, and other sensor technology, depending on the product being monitored. Value is caused by the disclosure of information derived from previously unused analysis. The term velocity is a reference to the speed of data generation. Velocity allows a firm to capture and use data rapidly while the analysis has validity. Research revealed that in one year (2014), forty-six percent of firms achieved a ten percent increase in demand fulfillment using big data. This type of result confirms the value of accessing large amounts of data and helps create trust and value in the eyes of customers. Big data usage also improved third-party logistics by seventy percent of customers according to a global logistics survey by Accenture in 2014. The authors conclude these observations with several astute managerial conclusions. Number one is that point-of-sale software, Google trends, smartphone and social media data can reliably be used to predict buying behavior. Additionally, the availability of one product can, at times, influence the demand for another. For example, gas grills may influence the need for five-gallon propane bottles and cooking utensils. Two other benefits are stated. Knowledge about consumer behavior and the ability to respond to demand trends are capabilities that have tangible value to the company.  

 T. D. Herbst did an outstanding job of defining the parameters of commodity manufacturers in his research paper. He then made a case for the benefits of digital technology analysis as a differentiation method (Herbst, 2021). However, it is crucial to understand the challenges of being a commodity producer. A commodity is essentially the same as any other product in the same class. This makes product differentiation difficult and forces the supplier to compete on price.  The digital solutions are multi-fold. Number one is the possibility of reducing product options and producing simplicity in the marketplace is presented. Herbst also encourages information sharing and open data exchange in a multi-tier supply chain. He cites the possible advantages of using information asymmetry within a multi-tier supply chain driven by modularity. Implementing vertical and horizontal collaboration is also recommended as a solution to commodity competition.   

Cui and his research associates assert that the COVID-19 pandemic created more complexity during the crisis (Cui et al., 2023). That meant processing accurate information was difficult. It also contributed to production uncertainty. The consummation of these events disrupted the typical supply chain process. Despite these obstacles, this paper affirms that digital technology is an essential method where internal integration, customer integration, and supplier integration are utilized to produce resilience. Effectively evaluating complex data is instrumental in producing resiliency during significant disruption. Indeed, the onslaught of COVID-19 globally must qualify as a significant disruption to our economy and the global supply chain. Rapid feedback is a key to responding before expenses disrupt the company operations. This process is a form of reverse opportunity loss.  Money expended on labor and unsellable products damages the liquidity necessary for a profitable enterprise. The contribution is the ability of digital technologies to aid in the ability to improve resilience during times of significant disruptions.  

Nayal and his research associates conducted a study based on data collected from three hundred and sixty-one respondents from the automotive industry in India. The exploration examined the role of digitalization in a global economy as a method to improve sustainable performance (Nayal et al., 2022). They surmise that the literature concerning collaboration in a digitalized supply chain is lacking. Consequently, the goal is to research the impact of supply chain collaboration, sustainable performance, sustainable development strategy, and digital transformation on chain performance. This study utilizes structural equation modeling (SEM) to analyze data collected from 361 respondents in the automotive industry in India. The results indicate that Sustainable Supply Chain data and action analysis positively affect sustainable development strategy (SDS). SDS positively affects digital transformation and collaborative advantages. Digital transformation fully buffers the association between collaboration and coordination. The study suggests managers can apply the performance criteria in series to achieve sustainable performance. However, the supply chain must be digitalized to enrich the collaborative advantages. The study provides empirical evidence to policymakers and business managers for the synergy between collaboration, sustainable performance, development strategies, and digital transformation to achieve sustainable performance in the supply chain’s manufacturing sector.

Hellweg and his research associates performed a structured literature review to investigate digital supply chains. They stated that digital technologies deliver advantages over traditional ones (Hellweg et al., 2021). Their goal is to investigate maturity models for digital supply chains and propose possibilities for additional research. Once a maturity model is discovered, they are analyzed regarding their type and focus on a supply chain function or digitalization dimension. Twenty-eight maturity models have been identified. They each focus on a supply chain function or technology. The authors noted a distinct lack of information in the manufacturing industries that demand additional research. A maturity model is ” the degree to which a process is defined, managed, measured, and continuously improved.”  However, there is no consensus on what a maturity model should look like. The consequences of having no formal maturity model open the door to a digital program that does not fully realize the benefits of digitalization. Due to the lack of empirical data in real-world situations, end users may struggle to execute an optimized program that benefits the supply chain organization. Consequently, the authors aim to present a maturity model for digital supply chain practitioners.

This retail-oriented research effort seeks to uncover a thorough comprehension of digital transformation in retail supply chains (Ishfaq et al., 2022). The key is to identify the essential elements and their interactions. A theoretically derived explanation of the retail supply chain was developed. The connection between the supply chain ecosystem and retailing is characterized. This characterization is then used to strategize an organizational perspective that enables the digitization of the previously undigitized supply chain system. This digital transformation process incorporates real-time reporting, discovers speed, the propensity to action, visibility, and promotes executional flexibility. Digital supply chains demand strategic awareness. For this transition to be successful, the company’s senior management must be fully aware of the process. Conventional retail supply chains are arranged as a network of independent entities. Typically, they are composed of merchants, supply chain organizations, and store management. A digitalized system creates the opportunity for multiple ways for the retailer to serve their customers. With digital transformation, retailers discover opportunities for better resource utilization and superior customer service. The next step forward is an element of automated decision-making. Software-driven intelligence creates efficiencies and still yields some effectiveness in human interactions.  They conclude that a digital supply chain will leverage technology and analytics to improve customer service dramatically. The institution of a digital supply chain is almost self-generating.  The knowledge of the benefits creates a quest for company improvement that requires additional monetary and cognitive investment.

In a paper drafted from the viewpoint of a business consultant delivering services to clients behind the times in digitizing their company, the authors make several doomsday declarations. It starts with the benefits of being digital and bluntly states that the train is leaving the analog station (Sayyadi & Provitera, 2023). It has become a sink-or-swim question in this digital economy. One of the keys to profitability in the highly competitive business culture is the ability to reduce costs and increase profits based on data analytics and adjustments to the market. This ability results from the investment in a digital ecosystem within the organization. Based on interviews with eighty-one senior managers, the researchers concluded there is a powerful relationship between market value and the amount of investment in digital technology. Also, Korean and Chinese companies have increased the implementation of digital tools to a high-performance level that can curtail the time between product development time and enhance the management of the relationships with customers and the supply chain. This benefits customer satisfaction and adds to the cash flow collection process.

Synthesis: Supply Chain Digitalization

The preceding paper summaries provide an overview of the current state of digitalization in the supply chain industry. Digitalization is taking an analog piece of information and creating a document a computer can read. The next question is, why should a company make this transformation? There are many benefits, and the ramifications are wide-ranging. The primary reason has to be the economic efficiencies that digitalization can produce (Milovanović et al., 2022). Since enormous sums of data can be created with a digital platform, there must be an efficient way to analyze that data to make it worthwhile (Brezinski & Jurek, 2023).  Software tools and statistical analysis can be used to create reports that allow management to make decisions that drive costs and time out of the supply chain processes (Pyankova et al., 2021). The cost reduction and time management theme is constantly seen throughout this literature review. The following information will provide specific insights into why companies should adopt a digitalization plan for their supply chain program.

Profitability

Although the requirement to create a profit is timeless, it appears to be ever more pressing in the current time (Jena & Singhal, 2023). The computerization of the business world and the analytical tools available for introspection combined with globalization have intensified competition. Digital monitoring, analysis, and production efficiencies resulting from digitalization have created a double-edged sword. On the one hand, they allow companies to reduce costs and create higher profits. On the other hand, they produce products and cost efficiencies that make them extremely tough competitors. These factors make raising prices to maintain profitability improbable.

Regarding digitalization, Mielcarek and Piekarczyk (2023) wrote that the return-on-investment results showed the best effect predicated on digital measurement tools and analysis. Measurement allows a company to identify and measure waste and eliminate that cost. An example can be drawn from the outsourced cell phone assembly operations in low-wage countries. Static attraction is a common cause of attracting dust and mandating extra cleaning steps (ANSI/ESD S20.20-2021). Using ionization equipment to neutralize the screens before exposure to the assembly room atmosphere eliminates the manual cleaning phase. This saves time and potential screen damage to the product. Consequently, a shorter period of time consumed in the assembly process drives costs down.

Big data in operations and supply chain management is the subject of an extensive literature review published in the International Journal of Production Research (Talwar et al., 2021).Bid data gathered from digital measuring devices delivers the raw data points to be analyzed. The large amount of data provides statistical validity, which creates trust when senior management decides to cut costs or eliminate a process.

Customer Service

Customers are at the heart of every product or service available on the open market. Even from an internal perspective, the services provided by the company’s departments must meet some level of service qualification. In a free market economy, customers are free to choose from multiple suppliers to meet their needs. In conjunction with the need to survive and produce a product that genuinely fills a need, this competitive scope demands some aspect of customer satisfaction. Supply chain digitalization is now playing a substantial role in delivering products sooner and at a lower cost.    

Ivanov and his research associates report that big data analysis and advanced trace and tracking systems are two supply chain-related capabilities that rely on digitization to create value in a company (Ivanov et al., 2019).  It is not simply faster delivery that aids in better customer service. A digital approach drives cost out of the customer’s business as well. Additionally, the level and quality of communication creates trust and superior product development. Sayyadi and Provitera, (2023) authored a paper from a supply chain consultant’s perspective. They proposed that investing in a digital ecosystem is essential to reducing costs and providing excellent customer service. Investment in a digital supply chain also creates market value for the company.

Digitalization’s Impact on Manufacturing     

It is difficult to imagine a manufacturing process in a medium or large size company that does not rely on digitalization to design, plan, produce, quality check, and ship products to their customers. Paper forms and manual systems have been replaced via embedded sensors, tags, barcodes, radio frequency identification tags, and other sensor technology (Talwar et al., 2021).  The product design is dependent on digital technology to create the concepts and execute the development of the item (Björkdahl, 2020). Semiconductors are a prime example of a heavy reliance on digital design to create images in submicron size. What a great irony it is to know that semiconductors are also essential in optimizing the supply chain to produce cost reductions. Measuring volume production via digital technology is a fundamental way to save time and labor costs. Digitalization aids in quality issues, safety compliance, information technology, and human resources development.

Faith Integration – The Genesis Model

Tim Keller compiled an excellent overview of the earth before the fall. The fall of mankind from grace section provides a clear perspective on the negative experiences we have living in this time period. This information about the balance of common grace helps believers understand how they function in a culture of believers and non-believers. Understanding that God is the creator of everything and everybody, makes the cause and effect of an educational effort very straightforward. God created us as physical and spiritual beings. Our brains have the mental capacity to retain an enormous amount of data and synthesize that data into a coherent whole. Just because God is an unseen spiritual being does not mean he lacks the power to act in the world. Our ability to think and act must be understood as a circular series of activities. God created mankind; he provided us with the ability to think and plan activities, and our bodies act in a manner to execute the plans. Therefore, our faith in God as the provider of mental capacity is at the core of a learning experience. The following segments will provide a Biblical perspective of a Christian worldview related to faith and work.      

Creation

In Tim Keller’s book Every Good Endeavor, he paints a vivid picture of the role of work in a perfectly created world (Keller, 2014). In contrast to what many people may think, a perfect world does not mean a world without work. To substantiate that claim, Keller quotes Genesis 2:1-3. The scripture states, “And on the seventh day God finished his work that he had done” (New International Version, 2020, Genesis 2:1).   As believers, there should be a focused effort to love God. One of the primary ways to love someone is to emulate their actions and trust their judgment. Therefore, one should view work as a divine institution since God himself worked and assigned work for Adam to do in the Garden of Eden.

According to Genesis chapter one, God created order out of chaos. This perfect symmetry reflects the work of a master craftsman. This is a call to practice excellence in every aspect of our lives—this literature review reports on the latest advances in supply chain technology via digitalization. Taking advantage of these digital tools is a superior method of addressing supply chain challenges in a complex business atmosphere.

Keller proceeds to explain that God is constantly involved in providing for us. These works of providence are clear and evident every day if we simply pause and reflect on what is happening in the solar system. The earth rotates daily and provides day and night. What makes it rotate? The earth makes its annual journey around the sun, providing seasons of birth, growth, decline, death, and rebirth. God’s physical law of gravity holds it in orbit. But what propels it around the sun? Rain falls, and seeds germinate, but God must send the rain and cause the seeds to exhibit life. One single seed can create thousands of seeds to ensure abundant food and make life flourish. These properties are out of man’s hands; only God provides that wisdom and power. As further evidence that God is self-evident in our cosmos, we only need to turn to Paul’s statement in Romans 1:19-20. “Since what may be known about God is plain to them, because God has made it plain to them. For since the creation of the world God’s invisible qualities—his eternal power and divine nature—have been clearly seen, being understood from what has been made, so that people are without excuse” (New International Version, 2020, Romans 1:19-20). The most insightful passage in Keller’s first chapter reveals that work was a part of paradise. Work is part of God’s perfect design for human life. As an encouragement regarding work, true freedom is finding the proper restrictions in our business life as a means of liberation. This form of wisdom allows people to use the gifts provided by God. In the following segment, Keller explains how the fall of mankind has tainted the role of work in our lives.

The Fall

If there had been no fall from a perfectly created world, work would have fit into people’s lives with the symmetry and sense of purpose as it was supposed to function (Keller, 2014). Now it is cursed because of the fall. God commanded Adam and Eve not to eat from the tree of the knowledge of good and evil as just an arbitrary rule. Obedience to His command was a test of love and trust in God. This test remains in play to this very moment. Our desire to live self-centered lives is a sign of continuing rebellion that haunts us in every phase of our personal and business lives.  Spiritual, physical, social, cultural, psychological, and eternal components no longer function as they should. These misconstrued values lead people into guilt, striving, and rebellion. Friction and anger surface as a byproduct of self-centeredness. The physical world now displays disease, old age, natural disasters, and ultimately, death.

In a paper investigating the professional quality of work, multiple symptoms of the fall were reported (Eddy et al., 2021). Fatigue is reported to decrease satisfaction at work, which leads to engagement problems with work associates. There is further evidence of this issue noted by turnover, absenteeism, and lower morale. Emotional, physical, and mental exhaustion leads to a poor quality of work. These issues cost lost productivity and revenue loss that impact the entire economy. It is not difficult to comprehend how the degradation of personal values and Godly ethics leads to a breakdown in supply chain functions. Dealing with international cultures that have dissimilar values and a boldly stated desire to take over the world (Communist China) means Christian businesspeople must be alert to an out-of-focus priority on work that may spell a compromise of our principles.

Keller concludes this chapter by stating that due to the fall of the human race, work is frustrating and never as fruitful as we desire. It is good to be aware of this work culture because, as contributing workforce members, we must not allow the pressures to destroy our Christian witness.

Redemption – Consummation

Earthly redemption refers to an individual’s acceptance of Jesus Christ as Lord, God, and Savior. At the time of acceptance, we enter into an eternal relationship with God. That relationship continues whether we live in our earthly bodies or have departed this earth for a heavenly existence. As believers, we are encouraged to work out our faith by renewing our mind. The renewing of our minds should yield increasing levels of spiritual maturity as we progress in our faith. Keller states that our maturity should create a vision for serving the customer with excellence and product quality, with an ethical culture that extends throughout the organization. The digitalization of the supply chain should foster a higher level of service and honesty due to digital measurement accuracy.

Earlier this year Wirtz and his research associates published a paper on corporate digital responsibility in service firms (Wirtz et al., 2023). They stated that digitalization, artificial intelligence, and service robots create risks in ethically related issues. Technology’s omnipresence is cause for concern from a corporate digital responsibility perspective. The presence of corporate digital responsibility is mitigated due to the corporate objectives in many cases. The authors proposed a set of strategies, tools, and practices to manage conflict and build a prevailing corporate digital responsibility culture. This paper is evidence of a value-based mindset that emanates from a Christian worldview.

Learning Objectives and a Christian Worldview

The following commentary will address the supply chain learning objectives in conjunction with a Christian worldview. Creation, rebellion, and redemption are addressed as integral factors in how choices are made and the motivating factors behind those decisions.

Creativeness and the Supply Chain

Undertaking a study of the supply chain with all the possibilities and constraints opens the door to visualizing creative ways to solve supply chain problems. In this third decade of the twenty-first century, it is hard to conceive of a supply chain functioning efficiently without digitalization. Creating a process to address all the challenges of shipping and inventory management requires cooperation and a willingness to work together for the company’s good. Since we are keenly aware that God provides intelligence and logic, those gifts should be used to create progressive supply chain management tools. For example, digitalization plays a key role in a system like push and pull inventory management. The ability to measure sales trends and dead stock finished products, mandates changes that mitigate or eliminate that drain on profitability. Indeed, a learning objective that aids in the company’s long-term viability is a wise course of action. It can also be surmised that coping with variability in customer demand is a universal issue confronting almost every manufacturer, distributor, and retailer (Simchi-Levi et al., 2003). This type of variability can easily lead to personal stress and the resultant physical ailments that correlate with an unknown future. However, as believers, we are told to follow God and not worry about the daily provisions of life. We should be concerned about other people’s well-being as it relates to their eternal soul. The mark of maturity will allow a supply chain manager to use advanced digitization analysis software and improved communications to predict product demand more accurately.   

Results of the Fall and Learning Objectives

As Tim Keller so eloquently writes in Every Good Endeavor, the perfection that God established is damaged by the fall of man from grace. Consequently, we live in a world tainted by sin that results in moral corruption, fraud, lying, theft, arrogance, and poor product quality. As believers, we should not be surprised by these types of conditions. The world would have us believe that wealth, power, and pleasure are the objects that should be pursued to obtain joy and satisfaction. The truth is that all these accomplishments are temporary highs followed by deeper desires to have more of the same. True peace is accomplished by staying close to God in every walk of life. With pure motives and the knowledge that we live in a flawed world, disappointments can be weathered with the knowledge that God is in control. 

Supply chain digitalization can aid with adherence to a set of standards, controls, and ethical behavior that contribute to the benefit of a company. For example, supply contracts establish a list of mutual expectations governing the business between two or more enterprises. Critical items such as pricing, volume discounts, minimum and maximum purchase quantities, deliveries, product quality, and return policies are detailed for each entity to adhere to (Simchi-Levi et al., 2022). God endowed everyone on earth with a conscience. Therefore, humans have an innate sense of right and wrong that allows no excuses for failure to comply with the terms of a contract.

The value of information is important enough for the Designing and Measuring the Supply Chain textbook to set aside an entire chapter to address its gravity (Simchi-Levi et al., 2022). The benefits of having abundant information are wide-ranging. They include reducing variability, forecasting, manufacturing and distribution coordination, product presentation, reaction to supply problems quickly, and reduction of lead times. Using digital means to collect data has provided rapid analysis capabilities that enhance profitability. This has become a significant benefit that digitalization creates.  A concern that surfaces periodically is the willingness to falsify records for the sake of defrauding investors, dodging auditors, or evading taxes. When an individual or a company engages in this type of conduct, they are virtually saying they do not trust God to provide for their needs. Willful falsification means the guilty party engaged in misconduct with intentional disregard for God’s standards for conducting business. Proverbs 10:23 states “The Lord detests differing weights, and dishonest scales do not please him” (New International Version, 2020, Proverbs 20:23). The wisdom of Solomon, reflecting God’s will, speaks down through the centuries.

Procurement and outsourcing strategies are important business functions that are rife with opportunities to compromise the honesty expected in these situations. One of the common methods of prospering illegally in a procurement position is to accept kickbacks in the form of money, goods, and services from a supplier.  Empirical observations of dishonest conduct include hunting trips, financial payments, alcohol, sex, gifts, and entertainment. An experience at Alcoa Aluminum in Tennessee created a company-wide lockdown on lunches, sporting events, and even small inexpensive items like desk calendars and ink pens. The employees were under the threat of termination for any offense that even appeared like an under-the-table graft. As a business manager for a supplier at Alcoa in Texas, it was imperative to obey Alcoa’s directives.

Redemption

Redemption opens the door for those people in business positions to accept forgiveness and commit to living a standard of personal and business conduct that reflects the forgiveness of Jesus Christ. A Christian worldview should pave the way to righteous conduct that puts an individual business agent above reproach. Those individuals responsible for designing and managing the supply chain should be willing to measure a customer’s value to the company. This function should bring objectivity to the process that demands the highest level of fairness available to all parties. This is easier said than done in a fallen world. Even the most subtle of biases in the design phase of a supply chain can produce monetary losses or gains. Customer value must be understood by asking multiple questions about the relationship (Simchi-Levi et al., 2022). These questions include: How is customer value measured? Can the supply chain match product characteristics and sales strategy? How does information technology create customer value? How many supply chains does a company require? From a revenue generation perspective, the sales volume and the gross profit margin are key considerations. Unfortunately, too many new associates in the business world equate gross sales dollars with profit dollars. This lack of basic business knowledge could drive a company into bankruptcy if allowed unchecked. Digitalization is a critical tool when used to measure customer value. Key decisions pertaining to accepting new business can be made based on the measurements provided by digital tools.

An aspect of conducting business as a believer is to take a long-term perspective whenever any part of the infrastructure is being considered. This must be the case when the company’s sustainable supply chains are being designed and installed. In today’s business culture corporate social responsibility has become a factor that should be considered. Operational improvements and innovations must be evaluated for sustainability as well. Due to the necessity of shipping freight in many supply chain systems, emission controls are a factor in cost control, environmental compliance, and public relations.  

This perspective on redemption needs to permeate the entire organization. Having believers in leadership positions allows them to establish policy and set a cultural tone of pure conduct. These expectations can be published in the mission and vision statements of the company. These statements must be genuine and overtly used as a foundation for conducting business. Even the company name can reflect the values of the company. These values can be explained when the company is introduced to a prospect or business associate. For example, the company name TRUCON is an abbreviation of truth and conscientiousness. Developing this type of reputation in every department of the company can be used to demonstrate that a faith-based organization can be trusted because they are following God’s directives for His purposes on earth. 

Conclusion

Even though somewhat limited in its scope of literature review, this research yields many critical insights into the world of digitalization and supply chain management. Several benefits contribute significantly to the pressing need for cost control and profitability in a global economy. Consequently, the authors of these investigations believe digitalization in supply chain management is an absolute necessity. A partial list of the benefits includes scheduling and dynamic order processing, risk mitigation, information availability, agility, and adaptability. Additional benefits include data generation, buyer behavior predictability, and the company’s ability to differentiate itself.

Post-COVID-19 resilience must be acknowledged as a benefit of the digital capability installed at companies worldwide. These capabilities present themselves as trustworthy templates and sustainable business models. The retail industry benefits due to the rapid availability of data and software tools that assist with automation in analysis and ordering functions. Digitalization in the twenty-first century drives the efficiencies that must exist to compete and survive.

A Christian worldview of creation, the fall, and redemption fit hand in glove with the learning goals in this supply chain management course. Christians are instructed to apply themselves with excellence in everything they undertake. That will mean we utilize the digitalization capabilities present in the marketplace. Understanding that we are created in the image of God allows people to use their creative power to drive efficiencies in business. Being aware of the fall and all the problematic implications that it imposes on the world helps us understand the challenges we face in the marketplace. Redemption opens the door to an optimistic perspective that promotes persistence and joy as challenging tasks and disruptions are encountered.

Understanding Self-Efficacy: A Key to Personal Success

Self-efficacy, a term coined by psychologist Albert Bandura in 1977, is a fundamental concept in understanding how individuals shape their lives and achieve their goals. It refers to an individual’s belief in their ability to perform tasks and achieve objectives. This essay explores the concept of self-efficacy, its origins, impacts, and relevance in personal success.

Albert Bandura, a renowned psychologist, introduced the concept of self-efficacy as part of his social cognitive theory. He posited that individuals’ beliefs about their abilities to perform specific tasks directly influence their actions, motivation, and feelings. According to Bandura, self-efficacy is not a measure of skills but a belief in one’s capabilities to use those skills effectively.

Certainly, there are exceptions. People come into this world with certain innate mental and physical gifts that others don’t have. Some individuals have a mathematical mentality based on parents DNA that others don’t inherent. When they find this out, they all move to Austin and get a job programming!

Although I wanted to play football for the Dallas Cowboys in the 1960’s, I was never going to be 6’6”, weigh 280 lbs and bench press 400 lbs.  

Self-efficacy beliefs are formed through four main sources: mastery experiences, vicarious experiences, verbal persuasion, and physiological and emotional states. Mastery experiences, or personal experiences of success, are the most influential source of self-efficacy. When individuals succeed in a task, their self-efficacy for that task increases. Conversely, failures can undermine self-efficacy, especially if failures occur before a sense of efficacy is firmly established.

Vicarious experiences, or observing others perform tasks, can also shape self-efficacy. Seeing others succeed through sustained effort raises observers’ beliefs that they too possess the capabilities to master similar activities. Verbal persuasion, such as encouragement and positive feedback, can boost self-efficacy, especially when it comes from significant others. Lastly, individuals’ physiological and emotional states, such as stress, anxiety, or mood, can affect their self-efficacy beliefs. For instance, high stress levels can lower self-efficacy as individuals may interpret stress reactions as signs of vulnerability.

Self-efficacy has profound impacts on individuals’ lives. Those with high self-efficacy set challenging goals, remain committed to them, and maintain a high level of motivation. They view obstacles as challenges to overcome rather than threats. This positive outlook enables them to recover quickly from setbacks and failures, fostering resilience. On the other hand, individuals with low self-efficacy tend to avoid challenging tasks, give up easily in the face of difficulties, and are more susceptible to stress and depression.

In the realm of personal success, self-efficacy plays a pivotal role. It influences the choices individuals make and the courses of action they pursue. High self-efficacy can lead to better performance outcomes, as individuals with high self-efficacy are more likely to take on challenging tasks and persist in their efforts to complete them. Moreover, self-efficacy can enhance personal well-being. Individuals with high self-efficacy generally have a more positive outlook on life, better stress management, and lower risk of burnout.

In conclusion, self-efficacy is a powerful psychological construct that shapes individuals’ lives in significant ways. It influences how individuals approach goals, tasks, and challenges, ultimately impacting their personal success and well-being. As such, fostering self-efficacy can be a valuable strategy for enhancing personal achievement and promoting mental health.

I hope you find this essay helpful! Let me know if you need assistance with anything else. 😊

Morale

The morale of the employees in an organization can make significant differences in customer satisfaction, productivity and employee retention.  Each year, private, public and governmental organizations spend millions of hard-earned revenue attempting to raise morale for the sake of harmony, retention and productivity.

The treatment of the people in your organization is a key factor in their overall morale. The concepts of Galatians 5: 22-23 can easily be applied as a template for any individual or company to insure continuous and long term high morale levels.

The Galatians concepts are listed below with a brief description.

  1. Love: To practice a deep care and concern for others that says I place your welfare above mine.  From a gender perspective, men want respect and women prefer a deep care and concern about their welfare.  Practice these perspectives and people will go to war for you.
  2. Joy: Not temporary happiness brought on by pleasant circumstances, but a profound, ever present joy, that says I am at peace.  It is non-judgmental and contagious by its very manner.  Exhibit joy as a leader and watch people wonder what you have and want some of it.
  3. Peace: An aspect of joy that states the individual is calm and objective in all circumstances.  Panic and shortsightedness are not practiced, nor are they acceptable. Peace promotes approachability.
  4. Patience: Allowing an issue or person to mature with evenhandedness.  Practicing patience does not mean tolerating slothfulness or being sloppy.  But, it does require insight and wisdom concerning what is reasonable and acceptable.
  5. Kindness: The outer representation of the inner qualities of love, joy, peace and patience.  To treat others with respect and courtesy.   Common courtesy goes a long way towards maintaining smooth working relationships, even if it is time to reprimand or correct an individual.
  6. Goodness: The outward manifestation of a set of high personal principles.  To be trustworthy, conscientious and consistent. Goodness promotes a trust in the leader that contributes to high morale.
  7. Gentleness: Treating others with a level of understanding that matches their current understanding of the rules, guidelines and principles at operation in the company and its industry. And even beyond that, practicing forgiveness.
  8. Faithfulness: To adhere to Godly principles and the principles of operation in your organization without prompting or threat of penalty.  Trusting in those principles.  Your faithfulness should result in consistent treatment of all stakeholders in the organization.
  9. Self-Control: An aspect of individual and organizational control that maintains integrity and realizes individual and corporate responsibility.  Adhering to a self-imposed set of standards consistent with treating others as you would wish to be treated.

Not only is morale a critical issue in your organization, it is the management’s responsibility.  If the nine steps listed above are being practiced, then several additional steps are very conducive to morale enhancement.  The level of job empowerment, personal participation and respect that clearly communicates to the employee that they are vital to the well-being of the organization are key issues to the employee.

A significant level of personal motivation can be derived from having strong leaders in the organization.  A condensed list of these leadership practices are included here.

  • Promotes participative decision making
  • Listens well
  • Develops and sticks to core values
  • Excellent communicator
  • Has empathy
  • Faces reality well
  • Has a vision for the future

Those employees who have reasonable incomes and viable benefit packages will be motivated by having a substantial say in their job functions; and will have a hope for the future by this empowerment.  If your associates lose hope for their future inside your organization, then look for low productivity, burn out symptoms and eventually their separation from the company.  Leadership also includes a close mentoring relationship with your associates that allow the leader to give regular thanks for the associates job efforts and results.

One important qualifier is the proper selection of people to match the job criteria.  Attempting to place an untrained person with a mismatched personality style for a specific job responsibility is a formula for low morale.  For example, asking a trained accountant with an introverted perspective to take on an outside sales responsibility is a poor choice.  Proper selection, mentoring and training are important aspects of the company’s responsibility to promote high morale.

This management responsibility does not include attempting psychological care for dysfunctional people by the immediate manager.  But it will certainly include sufficient concern to refer these employees to professional caregivers.

During some previous research, I uncovered an excellent book on morale issues, which has a morale test for your group included.  The book is titled  “Motivating and Rewarding Employees. New and Better Ways to Inspire Your People” by Alexander Hiam.

Published by Adams Media Corp., 1999.   Hiam gives blanket permission to use his test provided on pages 43 to 46.

You may have noticed that this information does not recommend a tangible rewards program or continuous competition to keep morale at a high level.  Even money has proven to be a short-term motivator.  People truly do want to contribute and have control of their job functions.  Care, concern and empowerment.  T

 

 Gary D. Seale – MBA

Gary Seale has successfully founded new business models in the United States, Mexico and Asia. This experience has been in the industrial distribution business and with Fortune 500 companies 3M, Illinois Tool Works and Nationwide Insurance.  Gary holds a BBA degree (UT-Arlington), MBA degree (Texas State University) and is the author of four books, including: Business Principles From Proverbs, Sales Ledership, Sales Analysis Tool Kit, and Eight Essential Problems Facing a Professional Sales team. He is also a Certified Negotiations Instructor – From Learning International and a Distinguished Toastmaster with Toastmasters International..

Gary has achieved  major account successes with a diverse set of industries and companies, including: Alcoa Aluminum, Texas Instruments, AMD, Sematech, Hitachi, Motorola, IBM, Seagate, The City of San Antonio, The State of Texas, Texas Utilities, United States Air Force and The Lower Colorado River Authority.

Business Strategy and Sales Consulting

I serve business owners by helping them investigate business strategy constraints and generate more revenue by working with their sales team to improve productivity, work through roadblocks, and impart sales skills.

HOW I DO IT
SWOT Analysis, DMAIC Analysis, interviews, individual testing, and market analysis.

512-529-7045  Trucon@sbcglobal.net


Leave a comment